The obligations of Brazilian travel agencies regarding the Global Code of Ethics for Tourism – effectiveness or illusion? Marcelo Oliveira 1 Lawyer ABSTRACT This study intends to analyse some of the obligations existing in the Global Code of Ethics for Tourism, for the providers of tourist services, especially for the Brazilian travel agencies, and to verify if they are effectively fulfilled or not. Keywords: ethics, travel agencies, norms, comparative law. I. INTRODUCTION This article will now concentrate on analysing item 1 of article 6 of the Global Code of Ethics for Tourism, approved at the 13th Session of the General Assembly of theWorldTourismOrganization that took place between September 27 and October 1, 1999. Among the topics and items mentioned in Article 6 of the Global Code of Ethics for Tourism, under study, we will analyse in particular the following: “Art. 6. Tourism professionals have an obligation to provide tourists with objective and honest information on their places of destination and on the 1 Oliveira, Marcelo M. – email@example.com – He is a founding partner of Chacon, Macedo, Oliveira Law Firm – CMO Advogados, Lorena City/ São Paulo State/ Brazil; is a legal advisor to the following entities: Brazilian Association of Travel Agencies – ABAVNational; Brazilian Association of CorporateTravel Agencies – ABRACORP; Brazilian Association of Travel Agencies of São Paulo – ABAV/SP; Brazilian association of tourism distributors – ABDTur; Association of Travel Agencies of the Sao Paulo State – AVIESP; Lawyer of travel agencies and tour operators throughout Brazil. College professor.