Wine Law

- No commercial communication should create confusion as to the nature and alcoholic strength of the beverages, suggest that the consumption of low-alcoholic drinks is likely to prevent excess or, conversely, take advantage of the high alcoholic strength of the drinks. - No commercial communication should suggest that alcoholic drinks, alone or in combination with non-alcoholic drinks, have therapeutic properties, have a stimulating, tranquillising or calming effect, or to demonstrate that they can improve physical performance, psychologically or intellectually. - No commercial communication should present the consumption of alcoholic beverages as an aid to overcome individual or collective issues nor illustrate nor cite successes obtained through the consumption of alcoholic beverages. - No commercial communication should attempt to demonstrate that the consumption of alcoholic beverages contributes to sentimental, sporting or sexual success, constitutes a sign of maturity, an attribute to virility, or is essential to social success. - No commercial communication should associate the consumption of alcoholic drinks with situations involving chance, achievement, daring or the exercise of a sport. - No commercial communication should associate the consumption of alcoholic beverages with the driving of motor vehicles or the handling of potentially dangerous machines.