Sustainable Tourism Law

UMBRELLA LABEL FOR BOOKING SUSTAINABLE TOURISM SERVICES 163 destination is more complicated, while it’s even more difficult to find sustainable products in the market place. II.3. Intention of the article The intention of this article is not developing sustainable tourism services, such as sustainable transportation to the destination or green hotel accommodations by hotel companies. This paper will show a solution for the traveller to find and book sustainable tourist services in the marketplace of travel agencies or internet booking machines. In addition to traditional distribution chains, the Internet has become an increasingly important medium through which travel services are offered or sold to the traveller. II.4. Stakeholders in tourism Stakeholders of sustainable tourism play an important role in continuing this new formof tourism.This can include organizations, as well as individuals. “A stakeholder in the tourism industry is deemed to be anyonewho is affected positively or negatively by the new developments, and as a result it reduces potential conflicts between the tourists and the host community by involving the latter in shaping the way in which tourism develops. 8 Some of the most important stakeholders for travellers looking to book sustainable tourist services in green tourismare transport companies responsible for the carriage of travellers, hotels for accommodation, rental of cars, travel organisers for packages and retailers which offer or sell travel services. III. INTEREST IN SUSTAINABLE TRAVEL OFFERS III.1. Traders of green economy Studies of the “Reiseanalyse” of FUR Forschungsgemeinschaft Urlaub und Reisen e.V 2017 9 , as well as representative population surveys previously performed by Leuphana University, showed that 71.2 percent of German holiday- -makers are highly interested in sustainable travel offers. However, only 32.9 8 Aas, C.; Ladkin, A.; Fletcher, J. (2005). „Stakeholder collaboration and heritage management“. Annals of Tourism Research . 32 (1): 28-48. 9 The Reiseanalyse is an annually conducted multi-client survey, influenced and commissioned by its clients, national and international DMOs, tour operators, associations and publishing houses. The Reiseanalyse provides a representative overview of the holiday travel behaviour of the German-speaking population in Germany as well as time series data .http://www.fur.de/fileadmin/user_upload/RA_2017/RA2017_Erste_Ergebnisse_DE.pdf.