Sustainable Tourism Law

736 SUSTAINABLE TOURISM LAW based on the region’s collective interests. It is also intended that this new sustainable order process may become a new development standard, no longer obeying an accumulation and consumerism rationale, but mainly focusing on the quality of life in the short, medium and long terms. Besides this element, it should contemplate the local collective needs and expectations, with the active participation of civil society organized in a multiform way, trying to adopt better alternatives to become part of the fabric of the regional development process. This new territorial order is defined as the projection on physical space, through occupancy and use, of economic, social, cultural and environmental policies, interests, rationalities and values in a locally or regionally referenced community. In practice, the main goal is achieving a proper space structure for development that is of interest to the community. A sustainable territory order is the one which matches the best idealized situation for human beings with the proper nature preservation, through a harmonic relation between them. Sustainability is built upon regional experiences, and it should rule all the initiatives of development leverage. However, the current socioeconomic order has not contributed to the constitution of an authentic regional development which demands the inclusion of an endogenous perspective, a process with local origins that contemplates the needs and yearnings of the regional collective, resulting from a solid and active territorial consciousness. There is no doubt that this demands a continuous challenge for the regional development planners, as well as by the governance of the region and the entrepreneurs who invest without structuring their actions according to these concepts. Historically, the selection of space occupancy and organization, or territory order, was and still is primarily determined by an economic rationale, not by non-environmental or social ones. The change in this system of references demands a new plan of action, a new conscience and new ethics which ensure endogeny and empowerment strictly for sustainable development. How to produce, organize and offer, keeping and preserving, in the production environment and in the space being visited and enjoyed, the soul of the location? Is this the environmental and sociocultural identity of the host community? Functional studies intend to break down the touristic space in its structural elements of marketing, supply and demand, infra and superstructure, that is, encompassing its whole participation in a given moment or in a historically fixed period of time. In this analysis it is fundamental to encompass the space structure