Sustainable Tourism Law

834 SUSTAINABLE TOURISM LAW associated with limited resources such as water, electricity, environmental capacity, waste absorption, etc. The “Sustainable Tourism Strategy for the Balearic Islands 2017-2020” document considers keeping up with economic growth by using resources efficiently, protecting the environment, controlling waste generation so that a balance between the economy and the geographic area can be achieved, whilst at the same time fostering other values in addition to sun and beach tourism, i.e. Balearic Islands cultural and heritage tourism. There is a great need to ensure that tourism development and quality of life of Balearic island residents continues to be compatible with the environment. The measure comprising fostering overall sustainability of the Balearic Islands as a tourism destination, reducing negative impacts deriving from tourism and enhancing positive impacts begs the question of how this can be put into practice. In other words, how can this be carried out? The document that forms the basis of this study proposes the creation of a “Sustainability Indicators” system to evaluate and measure the environmental and social impact of tourism activity on each Balearic island. The results obtained would then serve to establish the “Tourism Model” in order to achieve specific targets. In order to reach such harmony between tourism industry, environment and the needs of the local population, awareness campaigns are proposed to be carried out to raise the awareness of tourists and encourage them to use the resources responsibly, e.g. a responsible use of water, which is excessive in the summer season. Campaigns to diversify tourism are also proposed by introducing a tourism model focused on the Balearic Islands’ natural and cultural heritage and not solely focused on “sun and beach tourism”. In other words, tourism is used as a means to disseminate other Balearic Island activities such as gastronomy, heritage, traditions, etc. Support will also be provided for establishments and companies investing in renewable resources, sustainable mobility and resources to reduce the ecological footprint. The second significant measure mentioned involves fostering only low season tourism, thereby rendering tourism use compatible with the conservation of natural resources. The aim is to shape the tourism offering in order to attract tourists all year round rather than just in the summer season. How can this be achieved? By promoting inland tourism through local production such as organising visits to wine cellars, gastronomic experiences, tasting of typical products; highlighting the role of agriculture; promoting typical artisan Balearic