Sustainable Tourism Law

502 SUSTAINABLE TOURISM LAW In a similar manner, guidelines regarding the behaviour of tourists in the destinations they visit are indicated and promoted, to avoid conflicts and problems. If guidelines for a destination already exist, it is recommended that this set of guidelines for conduct be available throughout the whole tourism value chain, as well as in social media and other means of communication. It is recommended to, at the very least, inform stakeholders of all the sustainable possibilities of each place or business. The importance, in this case, is to inform regarding the green potential of each destination to use it as advertising to attract tourists. CONCLUSIONS Nowadays, sustainability has become a new factor in all commercial trade, and trade processes and actions towards more sustainable services and product offers are being reviewed. Moreover, it is also necessary to think about the use of cleaner technology as a tool for the reduction of economic costs and environmental impact. The implementation of these cleaner technologies will only be viable if there is a reasonable cost. Thus, the innovations related to cleaner technologies must have a competitive price in order to be acquired by the tourism supply chain. Finally, it is recommended that suppliers use the cleaner tools they have implemented in their business in advertising, to demonstrate the differentiation of their products in relation to the other suppliers. This marketing action may bring benefits, for example, as consumers become aware that the service they’ve selected shows environmental concerns, as well as better quality, since they’re using sustainable products and services.