Wine Law

19 As mentioned in the Jameson case 62 , creativity might come from the artistic expression of this objective link with the product – whether photography, painting, comics or other. It leaves us with advertisements such as this one, which should be regarded as compliant since the content is simple and does not show people drinking or having fun. There is no seduction, no evocation of lightness or evasion, no bright colours (being in black and white), and there is a link with the origin of the product as the photo represents the labour force of the Glasgow distillery. Advertisers in France must perform with objective information, which has a positive impact on the limitation of the penetration of the French market by foreign players but none – or very little – on the consumption rate. 62 See note 39.