Wine Law

of product contamination or to get the added value related to sustainable production. Reyes-Mercado indicates that it is usually necessary three acceptances to make a change to traditional paradigm to a greener economy: i) social-political acceptance , linked to the used technologies and policies by the public, key stakeholders and policymakers; ii) community acceptance , related to procedural justice, distributional justice and trust; and iii) market acceptance , involving consumers, investors and intra-firm 14 . All possible in the wine market. This recent focus in sustainability is also connected to the United Nations Sustainable Development Goals having particulars as an important actor in promoting sustainable development 15 . Based on its production, wineries have the possibility to link its brands with sustainable values and offering wines with this corporate social responsibility as an added value 16 . Linked to sustainability is another issue of importance in the wine industry, which is climate change. This environmental phenomenon impacts the grapevines’ conditions because many factors related to grape production are influenced by the weather: humidity, temperature, soil components, amount of rains and sunlight, water availability, climatic varieties, extreme events, among others – all these are features influenced by climate changes 17 . The current objective is to avoid hard environmental changes locally towards the maintenance of the natural qualities of the terroirs and, consequently, to also maintain the expected quality of the grape and the wines 18 . 14 REYES-MERCADO, Pável. Eco-innovations in emerging markets: analyzing consumer behaviour and adaptability . Basingstoke: Palgrave Macmillan, 2016 (esp. p. 3). 15 According to Gupta and Nilsson, “At the most fundamental level, achievement of Sustainable Development Goals will depend on taking action for building capacities at individual and organizational levels. Building capacities has many facets, including enhancing the understanding of how paradigms shape production, distribution, and consumption, as well as strenghting the development and transmission of knowledge, know-how and experience”. GUPTA, Joyeeta; & NILSSON, Måns. Towards a multi-level action framework for sustainable development goals. In KANIE, Norichika; & BIERMANN, Frank (orgs.). Governing through goals: sustainable development goals as governance innovation . Cambridge: The MIT Press, 2017 (esp. pp. 282-283). 16 On consumer perception concerning eco-label wine, see: SOGARI, Giovanni et al. Consumer attitude towards sustainable-labelled wine: an exploratory approach. International Journal of Wine Business Research , vol. 27, no. 4, pp. 312-328, 2015 (esp. pp. 320-323). 17 MARANGON, Matteo; NESBITT, Alistair; & MILANOWSKI, Tony. Global climate change and wine safety. In MORENO-ARRIBAS, M. Victoria; & BARTOLOMÉ SUALDEA, Begoña (orgs.). Wine safety, consumer preference and human health . Cham: Springer, 2016 (esp. pp. 102-111). 18 OLLAT, Nathalie; TOUZARD, Jean-Marc; & VAN LEEUWEN, Cornelis. Climate change impacts and adaptations: new challenges for the wine industry. Journal of Wine Economics , vol. 11, no. 1, pp. 139-149, 2016 (esp. pp. 140-141).