Wine Law

In conclusion, wine is a beverage with which it is possible to create different kinds of profiles. The wine consumption market can create a lot of product profiles and segmentation, as well as consumer profiles, having as reference the types of wine, grapes, production origin in addition to personal preferences 12 . Based on these aspects, it is important that consumers have access to a plurality of available product to make better and more reflected choices, taking into account personal preferences, economic capacity and also eventual better cost-benefit analysis. IV. Emerging Issues Besides the traditional issues of consumer protection, the current times have also produced new demands in the consumption relation directed to consumers and suppliers. Terms such as innovation, corporate social responsibility and sustainable development are required concepts to influence consumer goods production nowadays. The focus of this part of the paper is to present and discuss these new factors and their influence in the wine market and especially in wine consumer protection. IV.1. Sustainability Sustainability is one of the most important issues nowadays. The scarcity of renewable natural resources increasingly present and the pollution and destruction of many environments in current times demand a behaviour change of all consumption relation stakeholders, and this is also a reality on the wine market 13 . The necessity of a cleaner production requires new instruments or the adaptation of ancient techniques to change traditional components for sustainable or natural ones. The use of pesticides is worth mentioning, with the current demand for the substitution of traditional pesticides for greener and natural solutions growing either to avoid any kind 12 ROBINSON, Richard N. S. The market of wine tourism: profiling, segmentation and behavior. In SIGALA, Marianna; & ROBINSON, Richard N. S. (orgs.). Management and marketing of wine tourism business: theory, practice and cases . Cham: Palgrave Macmillan, 2019 (esp. pp. 23-24). 13 On national cases related to sustainability and wine industry see: BOTHA, Elsamari. An industry under pressure: the influence of economic, technological and environmental pressures on the social sustainability od the South African wine industry. In FORBES, Sharon L.; DE SILVA, Tracy-Anne; & GILINSKY JR., Armand (orgs.). Social sustainability in the global wine industry: concepts and cases . Cham: Palgrave Macmillan, 2020 (esp. pp. 17-21).