Wine Law

CONTENTS 15 III. Traditional Rights; III.1. Safety; III.2. Quality; III.3. Information; III.4. Choice; IV. Emerging Issues; IV.1. Sustainability; IV.2. Innovation; IV.3. Cultural diversity; IV.4. Digital market; V. Final Remarks; VI. References. ADVERTISING / PROMOTION Roner Fabris Wine Promotion 277 1. Introduction; 2. Usual Advertisement Rules; 3. Limits on Public Wine Promotion; 4. Wine Promotion Rules: Main Acceptable Practices; 5. Final Remarks; Examples of Wine Promotion. Charlotte de Reynal Advertising in France: A Fool’s Game? 297 Abstract; 1. Introduction; 2. The State of Loi Evin; 2.1. The Large Scope of the Law; 2.1.1. The extreme definition of “advertising”; 2.1.2. The impact on trademarks; 2.1.3. Exclusion of collective communication; 2.1.4. The total prohibition of sponsorship; 2.2. The Strict Definition of the Media Allowed; 2.3. The Strict Definition of the Contents Allowed; 2.3.1. Examples;