Wine Law

16 WINE LAW 3. The State of Case Law; 3.1. Some Limitation of the Definition of “Advertising”; 3.2. Towards a Middle Path Regarding Sponsorship?; 3.3. The Restriction of the Media Allowed; 3.3.1. The packaging is regarded as a regulated medium; 3.3.2. Covering foils for renovated buildings is not a medium allowed; 3.4. Some Disappointed Hope for the Contents Allowed. Christine Lebel Promoting the Wine Industry under French Law 317 Introduction; I. The 20 th and 21 st Centuries’ Evolution of the Hygienism Emphasis Concerning the Wine Industry; I.1. From unrestricted communications to a stricter framework for wine advertising; I.2. The particularities of wine; II. The Legal Framework for Collective Wine Advertising; II.1. The arguments supporting a ban on communications concerning consumption; II.2. The exceptions: information on the terroir and the qualities of the wine; III. The Failure of a Relaxation in Wine Promotion; III.1 Prohibited and mandatory information; III.2. Authorised media. Francisca Ramón Fernández and Cristina Lull Noguera Wine and Advertising in Spanish Legislation: Analysis of Some Controversies 337 Introduction; I. Wine and Advertising: Regulation in Spain; II. Prohibited and Permitted Acts of Advertising Relating to Wine; II.1. Designations of Origin and Protected Geographical Indications; II.2. Law on Advertising and Alcoholic Beverages; II.3. The Wine Self-Regulation Code of the Spanish Wine Federation in Advertising and Commercial Communications; II.4. Responsible Consumption of Wine: Wine in Moderation; III. Problems Raised in Relation to Minors;