Wine Law

CONSUMER PROTECTION RELATED TO WINE LAW 271 in promoting sustainable development 15 . Based on its production, wineries have the possibility to link its brands with sustainable values and offering wines with this corporate social responsibility as an added value 16 . Linked to sustainability is another issue of importance in the wine industry, which is climate change. This environmental phenomenon impacts the grapevines’ conditions because many factors related to grape production are influenced by the weather: humidity, temperature, soil components, amount of rains and sunlight, water availability, climatic varieties, extreme events, among others – all these are features influenced by climate changes 17 . The current objective is to avoid hard environmental changes locally towards the maintenance of the natural qualities of the terroirs and, consequently, to also maintain the expected quality of the grape and the wines 18 . IV.2. Innovation Innovation is another relevant aspect in current times, and it is possible to work it in diverse ways in wine consumption. A possible first step is to try to innovate in the production line by creating or having more updated devices that may benefit wine production. Better control of chemical reactions to improve the wines’ quality and the use of new components in the machinery are some possible examples of innovation in the production moment. Another way in which it is possible to innovate when it comes to the wine supply chain is the distribution. Wine is a product that usually travels long distances from the production place to the consumer’s direct supplier. To conserve the chemical and physical qualities of wine during the movement is one 15 According to Gupta and Nilsson, “At the most fundamental level, achievement of Sustainable Development Goals will depend on taking action for building capacities at individual and organizational levels. Building capacities has many facets, including enhancing the understanding of how paradigms shape production, distribution, and consumption, as well as strenghting the development and transmission of knowledge, know-how and experience”. GUPTA, Joyeeta; & NILSSON, Måns. Towards a multi-level action framework for sustainable development goals. In KANIE, Norichika; & BIERMANN, Frank (orgs.). Governing through goals: sustainable development goals as governance innovation . Cambridge: The MIT Press, 2017 (esp. pp. 282-283). 16 On consumer perception concerning eco-label wine, see: SOGARI, Giovanni et al. Consumer attitude towards sustainable-labelled wine: an exploratory approach. International Journal of Wine Business Research , vol. 27, no. 4, pp. 312-328, 2015 (esp. pp. 320-323). 17 MARANGON, Matteo; NESBITT, Alistair; & MILANOWSKI, Tony. Global climate change and wine safety. In MORENO-ARRIBAS, M. Victoria; & BARTOLOMÉ SUALDEA, Begoña (orgs.). Wine safety, consumer preference and human health . Cham: Springer, 2016 (esp. pp. 102-111). 18 OLLAT, Nathalie; TOUZARD, Jean-Marc; & VAN LEEUWEN, Cornelis. Climate change impacts and adaptations: new challenges for the wine industry. Journal of Wine Economics , vol. 11, no. 1, pp. 139-149, 2016 (esp. pp. 140-141).