Wine Law

CONSUMER PROTECTION RELATED TO WINE LAW 273 this product improper to consumption by a Jewish, even if the product conserves its chemical and physical characteristics 22 . IV.4. Digital market Nowadays, many consumer transactions are concluded using the Internet as a mean of communication, negotiation and transaction. The capacity to offer products full-time and without boundaries is an attractive argument to sell products online, and the wine market is not overlooking this movement. The natural potential of internationalisation of the wine market 23 as well as the possibility to conclude contracts with people of any country are other aspects to motivate producers and suppliers to offer different ways of to make the consumer contact with wine information and production more accessible. Devices such as QR codes and social media 24 as well as Wi-Fi and the Internet of Things 25 have been used to facilitate the access to wine product and producer information and to improve the wine tourism experiences. The rising need to get new wine consumption markets is another point that the digital market may get easier. However, to allow that wines may be purchased through the Internet creates new obstacles, with the most important factor being the improvement of the international supply chain to provide wine in any origin country of consumers or distributors. 22 SOARES, Ardyllis Alves. O multiculturalismo nas relações de consumo. In OLIVEIRA JUNIOR, José Alcebiades de (org.). Direitos Fundamentais e Contemporâneos . Rio de Janeiro: Lumen Juris, 2012 (esp. pp. 119- 120). 23 On the international business environment of wine, see: HALL, C. Michael; & MITCHELL, Richard. Wine Marketing: a practical guide . Oxford: Butterworth-Heinemann, 2008, chapter 2. 24 BRABAZON, Tara; & GANDY, Bryn. Digital wine: how QR codes facilitate new markets for small wine industries . Singapore: Springer, 2014 (esp. pp. 55-84). 25 PELET, Jean-Éric; BARTON, Marieshka; & CHAPUIS, Claude. Towards the implementation of digital through wifi and IoT in wine tourism: perpectives from profissionals of wine and tourism. SIGALA, Marianna; & ROBINSON, Richard N. S. Management and marketing of wine tourism business: theory, practice and cases. In SIGALA, Marianna; & ROBINSON, Richard N. S. (orgs.). Management and marketing of wine tourism business: theory, practice and cases . Cham: Palgrave Macmillan, 2019 (esp. pp. 213-216).