Wine Law

280 WINE LAW a) public policies and interventions; b) policies equitable and sensitive to national, religious and cultural contexts; c) the responsibility to act from all involved parties; d) proper deference to public health regarding competing interests and promotion of approaches supporting that direction; e) protection of populations at high risk of alcohol-attributable harm and those exposed to the effects of harmful drinking by others; f) access to affordable and effective prevention and care services for individuals and families affected by the harmful use of alcohol; g) support for children, teenagers and adults who choose not to drink alcoholic beverages protection from pressures to drink; and h) prevention and reduction of alcohol-related harm encompassing all alcoholic beverages and surrogate alcohol. To achieve these principles, ten recommended target areas have been selected, among which, four are directly related to wine promotion: “(d) drink- driving policies and countermeasures; (e) availability of alcohol; (f) marketing of alcoholic beverages; and, (g) pricing policies”. Following the WHO recommendations, Professor Vicki Waye 18 rearranged the list of restrictions on wine promotion: “ Consequently, like the restriction upon health claims that may be made about wine, driven by public health and welfare concerns, general constrains upon the marketing and sale of wine apply in almost all jurisdictions. The restrictions may take several forms: 1. Restrictions on sales outlets; 2. Public monopoly; 3. Restrictions on hours of sale; 4. Prohibiting sale to minors; 5. Restrictions on advertising; 6. Restrictions on packaging”. 18 Harvey, Matt & Waye, Vicki (orgs. and eds.), Global Wine Law Regulation , 2014, Thomson Reuters, Chapter 8, p. 168, ISBN: 978-0-455-230573.