Wine Law

WINE PROMOTION 295 5. FINAL REMARKS Overall, apart from some minor distinctions, the wine promotion over the different countries is submitted to the States’ control, with the rules being split into two layers: general communications rules and regulation on alcoholic beverages. Special rules limit the advertisements’ content, avoiding, for example, characters that could appeal to children and teenagers. Wine law allows for practices that may be not permitted in other sectors, like comparative advertisement and not so accurate statements. Self-regulation entities play a major role in control. The scenario of consumers is very fragmented, and so, besides supermarkets, online sales are becoming an important distribution channel. EXAMPLES OF WINE PROMOTION Amulet Wines Commercial: https://www.youtube.com/watch?v=GTZFxoaq EwI&has_verified=1. Amulet Wine Bundle {Box of 6}: https://glenbosch.com.au/product/wine- bundle-box-of-6/. Yellow Tail Wine Super Bowl Ad : https://www.youtube.com/watch?v=LM9s B9zXixM. Gallo Wine Commercial 1940’s or 1950’s: https://www.youtube.com/watch?v =kWiGWsauQ_8.