Wine Law

334 WINE LAW  the written press, excluding publications intended for young people, defined in the first paragraph of article 1 of Law no. 49-956 of 16 July 1949;  audio broadcasting for those categories of radio stations and in the time slots determined by law;  posters and signs, subject to Article L. 3323-5-1 of the Public Health Code, posters and objects inside specialist points of sale, under conditions defined by the rules;  shipments made by producers, manufacturers, importers, traders, concessionaires or warehouses, of messages, commercial circulars, catalogues and brochures, provided that these documents only contain the particulars provided for under Article L. 3323-4 and the conditions of sale of the products they offer;  inscriptions on vehicles used for normal beverage deliveries, since this entry only includes the description of the products as well as the name and address of the manufacturer, negotiator or shareholder, to the exclusion of any other indications;  advertisements for traditional festivals and fairs devoted to local alcoholic beverages within these venues and under the conditions specified by decree;  advertising in favour of museums, universities, communities or oenological initiation courses of a traditional nature as well as presentations and tastings, under conditions defined by decree;  advertising in the form of an offer, free of charge or against payment, of objects strictly reserved for the consumption of drinks containing alcohol, labelled with their names, by the producers and manufacturers of these drinks, on occasion the direct sale of their products to consumers and distributors or on the occasion of tourist visits to manufacturing sites; and  advertisements on online communication services not aimed at young people or sporting activities, so long as the propaganda is neither intrusive nor interstitial. However, the legislator did not specify the concepts of intrusive advertising and interstitial advertising. Professionals want the first category to apply to advertisements that would automatically appear when consulting a website and would take up a good part of the screen, thus forcing someone to read the advertisement before accessing the site and its content. In contrast, the second category is more difficult to define because the notion of intrusive is more complex and subjective. Under these conditions, the promotion of wine on the internet through banners