Wine Law

WINE AND ADVERTISING IN SPANISH LEGISLATION 345 of 16 November, which approves the Consolidated Text of the General Law for the Defense of Consumers and Users and other complementary laws 35 . II.3. The Wine Self-Regulation Code of the Spanish Wine Federation in Advertising and Commercial Communications Wine consumption patterns vary in different areas of the world 36 . The Spanish Wine Federation has drawn up a Wine Self-Regulation Code regarding advertising and commercial communications 37 in order to assume responsibility for wine advertising focused on commercial communication for its products that do not promote harmful consumption. Considering the specific characteristics of the products of the wine sector, some European Union Wine Communication Standards are established to promote best practice with these objectives: 1) reinforce the traditions of wine presentation, communication and availability to consumers in terms of promoting moderation and responsibility in consumption and 2) ensure that the communications made about wine do not encourage or tolerate excessive consumption or inappropriate use of any kind. This Self-Regulation Code applies to all commercial communications about wine, considering any advertising or marketing communication instrument, regardless of the means used by the company, intending to promote and increase sales of products, services, consumers or brand image. While the above include corporate advertising, sponsorship, Internet, commercial and direct-to-consumer promotion, marketing and point of sale material, editorial content is excluded. Regarding advertisement, Article 2 of Law 34/1988 establishes that advertising is any communication made by a natural or legal person, both public and private, in the exercise of a commercial, industrial activity, artisan or professional, in order to directly or indirectly promote the contracting of movable or immovable property, services, rights and obligations. According to 35 BOE no. 287, 30 November 2007. 36 More widely: TORTOSA SALAZAR, V.: “Publicidad y alcohol: situación de España como país miembro de la Unión Europea”, Revista Española de Comunicación en Salud , vol. 1, no. 1, 2010, pp. 30-38. Available in: https://e-revistas.uc3m.es/index.php/RECS/article/view/3424/2075 ( Consulted on 05 August 2020). 37 VINETUR: “¿Cómo debe realizase la comunicación y publicidad del vino?”. Available in: https://www.vinetur.com/2016103128867/como-debe-realizarse-la-comunicacion-y-publicidad-del- vino.html ( Consulted on 08 August 2020). On self-regulation in advertising, see: RAMOS FERNÁNDEZ, L. F.: “Autorregulación, mediación y consulta previa, la nueva frontera de la ética publicitaria”, Zer: Revista de estudios de comunicación , no. 11, 2001, pp. 1-11. Available in: https://addi.ehu.es/bitstream/handle/10810/40787/6080-22364-1-PB.pdf?sequence=1&isAllowed=y (Consulted on 05 August 2020).