Wine Law

458 WINE LAW As the wine-consuming population gains experience and knowledge about good wine or quality wine, Peruvian wineries are forced to “make consumers change their preferences towards higher quality national wines” (Vivanco, 2018), and, of course, improve their production. According to Cusihuaman, “The national wine industry is made up of few formal companies that concentrate a good part of the production”, these being Tacama, Tabernero, Santiago Queirolo, Vista Alegre and Ocucaje, which are located mainly on Ica (2017). Moreover, from the statistical data available on exports and imports of Peruvian wine, it is known that 38.0 million dollars are imported and exports amount to 1.2 million, which shows that the Peruvian wine drinker – especially from the A and B NSEs – increasingly prefers to consume imported wines of higher quality. Regarding exports, volumes are incipient, except that some Peruvian wineries have won international awards, reflecting the quality of Peruvian wine and encouraging ventures alongside the “new world wines”, and little by little, based on quality, they could open up to the great international wine market: “Wine exports have reached the market as a fact, the market can be forgiven for not knowing that Peru has a quality wine industry.” (Andean origins). From the angle of employment and the development of regional economies, it is crucial to maintain the wine industry, given its capacity to generate employment-generating small businesses. Consequently, the challenges of the Peruvian wine industry in the coming years will require a serious commitment from both the producer, according to the current scenario that is explained, and the State, as the latter, legislate and regulate with measure so that the wine flourishes together with a right to Peruvian wine concordant with the just right. 6. FINAL NOTES There are many problems present in the Peruvian wine industry, for instance, there is disharmony between the public sector’s policy decisions by deferring development, promotion and protection of wine with those of taxation. Other issues are the mixed tax on wine is detrimental to the clearance and growth of national wine, which is flooded by low-end wines, thus reducing the national wine’s competitiveness and the fact that there are still few producers that export wine (some winners of international events) who invest in ID and produce high-quality wine. This situation favours a scenario of adulteration, informality, smuggling that undermines the wine market by advocating unfair competition.