Wine Law

15 4. Final Considerations Although the wine industry in relation to Peruvian wine over the years has had a disparate treatment from the various governments in addition to the incongruity of promotion laws and taxation that have not allowed an adequate development of Peruvian wine, it is believed that Once this problem has been overcome and by implementing an adequate ISC, it will be in an expectant situation, since it would facilitate the sector to adjust to a growth direction with new strategies for its consolidation, since according to a study, Peru is a country with a relatively wine-making tradition. recent both in consumption and in production since it is condescending to a beer tradition (substitute drink for wine). Wine, says the study, in the 90s and early 2000s its consumption was associated with the wealthiest class sectors Economic Sector Level (hereinafter NSE) A & B , but as the economy grew in the recent decades of the 20th century it happened a rearrangement in the demand of the subsequent sector NSE C until reaching 30% of the population (Spanish Market Study, 2020), (CIEEM, 2007), which drives the supply of wine to improve its quality, variety and availability , since the wine-consuming population takes experience and knowledge of good wine or quality wine, which forces Peruvian wineries to "... make consumers change their preferences towards higher quality national wines" (Vivanco, 2018), of course improve your production. The national wine industry is made up of few formal companies that concentrate a good part of the production, the main producers being (1) Tacama, (2) Tabernero (3) Santiago Queirolo (4) Vista Alegre and (5) Ocucaje, being located mainly in Ica, one of the wine producing regions. (Cusihuaman 2017). On the other hand, from the statistical data available on exports and imports of Peruvian wine, it is known that 38.0 million dollars are imported and exports amount to 1.2 million. This reflects that the Peruvian wine drinker, especially the NSE A and B, who increasingly prefer to consume imported wine of higher quality. In terms of exports, volumes are incipient except that some Peruvian wineries have won international awards reflecting the quality of Peruvian wine, which encourages venturing alongside the "new world