Wine Law

5 the expansion of new vineyards or for the reconstruction of phylloxerated vineyards. Likewise, the Ministry of Agriculture, giving better cost prerogatives, this Ministry will indicate the sale prices of the genetic material of the vine that will only include the cost of the material. In the following decade, Law No. 24692 of 1987 establishes measures for the promotion and protection of the State to the wine industry, declaring the promotion of said activity and its derivative products of necessity and public utility, stimulating its development and also declares its preferred national interest. But in the second article it exempts from tariffs on the importation of strains for the increase of the wine-growing activity and indicates that the Executive Power will adopt the tax and financial measures for the development of the sector whose continuity has not been endorsed by the following governments. Already in the present century, in 2003, the intention of promoting Peruvian wine was resumed and Legislative Resolution No. 27955 was promulgated, which approves "Adherence to the agreement that creates the international organization of vineyards and wine” Where some perspectives for the export of Peruvian wine are perceived, being important because it is a good intention for national wine exports that had been raised since the seventies but very little was done. In 2016 with law 30460 that "Declaration of national interest the promotion and dissemination of Peruvian wine and pisco as national drinks", is another law that is added with the same previous intentions, and is the most recent. Evaluating the aforementioned law, it is observed that it is based on four pillars that the norm calls the scope of the law, and that is discussed. In relation to: the promotion of the image and the brand of Peruvian wine in all kinds of official events in the country and abroad, it is imperative to have global brands that promoted, coordinated and adapted to each market can boost global recognition, which should be subject to other actions such as local radio and television campaigns, sponsored events, social networks, appearances in public locations, communication campaigns with the information media (Cusihuaman, Martínez, Vásquez, Vargas; 2017) It also provides: to promote the technological and commercial development of regional economies based on activities related to the traditions of the peoples. In terms of