Wine Law

Casablanca/Valparaíso (Chile), Cape Town/Cape Wine-Growing Lands (South Africa), Lausanne (Switzerland), Mainz (Germany), Oporto (Portugal), San Francisco/Napa Valley (United States) and Verona (Italy). In the past decade, from 2009 till 2019, the offer in wine tourism has grown in such a way that the services provided in wineries were complemented with other ones in the region, the concept of wine routes 16 and “ enodestine ” has been born. A thematic or touristic route is a creation of a cluster of activities and features that encourages cooperation between different fields and serves as a vector to foster economic growth through tourism 17 and, therefore, necessarily requires a series of elements that supports the route as a travel location 18 . At the same time, work began to be done on quality guidelines for wineries and policies to develop and to promote the wine tourism product. The focus was on implementing strict management standards of quality. Based on data published by the Wine Tourism Observatory of Argentina 19 , in 2013 there were 200 wineries in Argentina that were open to tourism, at least half of which were in Mendoza, and in that year only, the wineries that were open to tourism received more than one million visits. Wine tourism has been growing systematically and regularly since 2004 and Mendoza and Salta were the provinces that reached the greatest development. In 2017, more than 1.6 million wine tourists arrived in Argentina to visit vineyards 16 It is remarkably interesting to visit the site https://caminosdelvino.org.ar/. It is a fancy name given the chance to have access to the universe of wine, visiting museums, wineries and touristic attractions throughout several Argentine Provinces from North to South. 17 Briedenhann, J y Wickens, E. “Tourism routes as a tool for the economic development of rural areas. Vibrant hope or impossible dream?” en Tourism Management, nº 57, pp 1-9, 2003. 18 Among others, an original selection of facilities and routes, an historical, cultural or natural heritage, homogeneity in the activities proposed in accordance with the type of tourist (age group, hobbies, mobility, economic capacity, culture, etc.), a well-founded statement of tourist facilities to be visited and the sociodemographic and cultural features of the tourist group to whom the route will be directed, a distance of at least 200 km and a maximum of 1000 km in total in a few days Briedenhann, J and Wickens, E., op . cit . A remarkably interesting description of each of these Argentinean wine routes can be found in Gabriel Fidel’s work, op . cit ., chapter 6. 19 Source : https://observatoriova.com/2019/11/el-turismo-del-vino-crece-en-la-argentina/.

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