Wine Law

III.1. Prohibited and mandatory information in the promotion of wine Article L.3323-4 of the Public Health Code lists the terms authorised in wine promotional operations. The advertisement may only include an indication 56 of the alcohol content by volume 57 , the origin 58 , the name 59 , the composition of the product 60 , the name and address of the manufacturer, the negotiators, and the shareholders 61 as well as the methodology 62 , terms of sale 63 and manner of consumption of the product 64 . The advertisement may include references relating to the regions of production, the distinctions obtained, the appellations of origin as defined in Article L.431-1 of the Consumer Code or geographical indications as defined in the conventions and treaties internationally ratified 65 . It may also include objective references relating to the colour and the olfactory and taste characteristics of the product 66 . The packaging can only be reproduced if it complies with the previous provisions. 56 The term "indication" allows advertising expression through text, sound or image. The representation of characters must reflect an actual professional function, past or present, exercised in the development, distribution or presentation of the product to the consumer (sommelier, cellar master, chef, etc.). 57 No argument should be drawn from the alcohol content of the drink 58 The origin can be historical, geographic or relative to that of the raw materials used to make the product. The link with the product must be founded 59 The denomination also includes the brand. 60 Any component or ingredient can be highlighted as long as it is significant, whether or not it is on the label. The link with the product must be precise and indisputable. 61 These indications should be understood as targeting all stakeholders in the commercial and logistics sector. The link with the product must be precise and indisputable. 62 The description must relate to the operations which result in obtaining a finished product, bottled, labelled and presented to the final consumer . 63 By terms of sale, we mean the technical aspects of the sale (conditioning, packaging, lots, etc.) but also the various legal forms of promotion 64 Advertising can highlight the optimal conditions for tasting or serving the product, possible or desirable culinary associations. It refrains from representing consumers. 65 The term "references" allows for advertising expression at the text, sound or image level. The notion of terroir, and a fortiori appellations of origin and geographical indications, extend not only to the place of production but also to the entire environment: the land, the nature of the soil, the water, the exposure, local climate, which contribute to the characteristics and qualities of the product. They are also the cultural aspects and all the typical elements relating to the soil, habits, tastes of the inhabitants, etc., of a countryside, region or country of production. The link with the product must be indisputable. In order not to deceive consumers, the distinctions obtained must be indisputable, whether official or recognised by the profession. 66 The term "references" allows for advertising expression at the text, sound or image level. Any organoleptic characteristic can be demonstrated. The link with the product must be precise and indisputable.