Wine Law

In addition, all advertising in favour of alcoholic beverages must be accompanied by a warning stating that alcohol abuse is dangerous for one’s health. Due to the lack of precision in this legal requirement, professionals (the wine industry and the Professional Regulatory Authority for Advertising in France) 67 have established a code of good practice 68 which application is not mandatory but makes it possible to reinforce communication by professionals for the promotion of wine in France According to this code, it is, therefore, strongly recommended that the following statement be included: "Alcohol abuse is dangerous to health and should be consumed in moderation" on all written media. It must be placed horizontally, in bold, in a colour that stands out against the background of the message. Its size must be equal to 1/100 th of the sum of the height + width of the advertisement, with an offset from the edge of the advertisement twice the height of a letter. It may also be accompanied by these symbols. When the promotional message is broadcast over the radio, it is advisable to say orally that "For the sake of your health, beware of alcohol abuse". The inclusion of the health message does not apply to commercial circulars intended for people acting in a professional capacity or being the subject of nominative mailings as well as posters, price lists, menus or items inside specialised points of sale. III.2. Authorised media for wine promotion Article L3323-2 of the Advertising Health Code lists exhaustively the media that can be used for the promotion of wine. The following are exclusively authorised: 67 In acronym: ARPP 68 Alccole recommendation from the ARPP freely accessible from the link https://www.vinetsociete.fr/loi- evin-quelle-portee-en-2019