Wine Law

the State in which the labeled county is located; and (iii) it conforms to the laws and regulations of the named appellation area governing the composition, method of manufacture, and designation of wines made in such place”. Another example relates to the year of harvest. Wines in Europe are allowed to contain up to 15% of another vintage. The specification of each Geographical Indication will rule about it once it is permitted by the legislation. In fact, the above cases bring us how puzzling are the wine rules. In such cases, it is assumed that the consumers have access to the national legislations of each country, and so they could be aware about those rules and they would not be misleading. The next topic deals with the limits in the promotion of wine. There will be two approaches: the first one related to the public promotions and the second one dealing with the common practices in restrained promotions. 2. Rules Communication Wines – Limits on Public Wine Promotion Public promotion deals with marketing campaigns using media channels in which there is no control over the people exposed. In such cases, as the promoter (sender) has no means to avoid that the message reach individuals that are not eligible to drink wine, the content of the message must be adequate. The USA Tax and Trade Bureau (TTB) rules 33 establish that “no person engaged in the business as a producer, rectifier, blender, importer, or wholesaler of wine, directly or indirectly or through an affiliate, shall publish or disseminate or cause to be published or disseminated by radio or television broadcast, or in any newspaper, periodical, or any publication, by any sign or outdoor advertisement, or any other printed or graphic matter, any advertisement of wine, if such advertising is in, or is calculated to induce sale in, interstate or foreign commerce, or is disseminated by mail, unless such advertisement is in conformity with §§4.60-4.65 of this part”. Moreover, it defines as “advertisement” as “(…) any written or verbal statement, illustration, or depiction which is in, or calculated to induce sales in, interstate or foreign commerce, or 33 Article 27 USC 205 - Alcohol, Tobacco Products and Firearms Part 4, §4.60 Code of Federal Regulations.