Wine Law

All those limitations must be observed in any public media, not only for audiovisual broadcasting, but outdoors, newspapers, magazines, and internet promotion, as well as at the wineries websites. The ICC Code recommends 41 that websites devoted to products that are subject to age restrictions, such as alcohol, should undertake measures to restrict access to such websites by minors, for instance age screens. Sports patronage is possible in several countries, but limitations have been imposed as well, being only allowed to show the brand. All in all, wine promotion using open media channels that can reach any kind of audience should observe restrictions on its content, as well as on the media channels used to such transmission. The content should not induce irresponsible consumption, especially to minors and drivers, and, in the case of promotion linked to sports, its content may be limited or banned completely. The communication means used to advertise must also comply with controlled rules, as the target public, timeframes and warning sentences. Sanctions may be supported by the different media, advertisement agencies or advertisers. Usually it starts with the suspension of the advertisement, but it can go further and the media service can also object. Joint responsibility of all is possible in several jurisdictions, and collective damages can also be claimed against all. Nothing reveals that these rules will be removed or diluted in future. Howecer, a recent search result published at the Journal of Studies on Alcohol And Drugs / Supplement No. 19, 2020, conclude that “Despite issues of measurement and construct clarity within this body of literature, this review suggests that exposure to alcohol industry marketing may be important for understanding and reducing young peoples’ alcohol use behavior”. Future policies aimed at regulating alcohol marketing to a greater extent may have important short- and long-term public health implications for reducing underage or problematic alcohol use among youth. 41 Article 18 of the ICC Framework for Responsible Alcohol Marketing Communication, available at https://iccwbo.org/content/uploads/sites/3/2019/08/icc-framework-for-responsible-alcohol-marketing- communications-2019.pdf, accessed on 30 April 2020.