Wine Law

2. Public monopoly 3. Restrictions on hours of sale 4. Prohibiting sale to minors 5. Restrictions on advertising 6. Restrictions on packaging” . An overview of several legislations around the world show such restrictions as we can note in New Zealand 19 , or Canada 20 , USA 21 , Argentina 22 , Chile 23 , Brazil 24 , Europe 25 . Incidentally, European countries have recently agreed to measures increasing flexibility in the management of promotion activities for the wine sector, part of their national support programs. These measures were proposed by the European Commission in the context of increased import duties (+25%) imposed on EU wines exported to the US 26 . Wine promotion means the publicisation of a wine brand or the winery, or the origin region of the wine, as to increase sales or public awareness. It does not matter if the promotion deals with institutional campaign of the winery, or a specific wine brand, any wine promotion campaign seeks to wine consumption. Usually, we can easily note the different approach to wine promotion from the old to the new world producer’s countries. In Europe, most of the French and Italy wineries focus on the region, variety and “terroir”, while, in other places, the approach is more relaxed 19 The Code for Advertising and Promotion of Alcohol covers advertising and promotion of all pre-packaged and bulk alcoholic drinks with an alcoholic strength above 1.15% abv, which are advertised and promoted for sale and consumption in New Zealand. It applies to the entire content of an advertisement, including all words and numbers (spoken and written), visual presentations, music and sound effects. Available at https://www.alcohol.org.nz/management-laws/nz-alcohol-laws/advertising-alcohol, consulted on 13 April 2020. 20 Each State has its own legislation, for instance, Quebec’s rules restraint promotions as can be seen at the Regulation respecting promotion, advertising and educational programs relating to alcoholic beverages. Available a t http://legisquebec.gouv.qc.ca/en/ShowDoc/cr/P-9.1,%20r.%206, accessed on 13 April 2020. 21 Source : https://www.ecfr.gov/cgi-bin/text- idx?c=ecfr&sid=506cf0c03546efff958847134c5527d3&rgn=div5&view=text&node=27:1.0.1.1.2&idno=27#se 27.1.4_11, accessed on April 16, 2020. 22 Laws No. 24788/97 and No. 5708 – the last one is specific for the Buenos Aires province. 23 Law No. 19925/03 deal with licenses and sales restrictions. 24 Laws No. 9294/96 and No. 11705/2008, article 6. Also regulated by the Brazilian Advertising Self-Regulation Code. Note that in Brazil the advertising is self-regulated by a Council. Available at http://www.conar.org.br/codigo/codigo.php, accessed on 13 April 2020. 25 Source : https://ec.europa.eu/info/food-farming-fisheries/plants-and-plant-products/plant- products/wine_en, accessed on 13 April 2020 26 Source: https://ec.europa.eu/info/news/commissions-flexibility-measures-wine-promotion-programmes- agreed-member-states-2020-jan-15_en, accessed on 13 April 2020