Wine Law
21 These are two examples of conflicts between the name of the producer and the PDO “Barolo”. We have a label for a wine having the PDO Barolo by Marchesi di Barolo and a label for a wine having the PDO Barolo by Terre del Barolo , where Barolo is simultaneously part of the business name of both estates, the name of the PDO Barolo and part of the address of the producer (the town of Barolo for Marchesi di Barolo, the road Alba–Barolo, in Castiglione Falletto, for Terre del Barolo). In both labels, the name and address of the producer appears on the label in characters which are less than half the size of those used for the PDO Barolo. We will further discuss, in point 4.5. of this article, other conflicts. 2.7. Terms referred to a holding The use, regulation and protection of certain terms (other than designations of origin and geographical indications) to describe wine sector products is a long-established practice in Europe. Such traditional terms evoke in the minds of consumers a production or ageing method or a quality, colour or type of place or a particular event linked to the history of the wine. So, as to ensure fair competition and avoid misleading consumers, a common framework was laid down regarding the definition, the recognition, protection and use of such traditional terms. Not quite coming out the way the lawmakers probably meant, Regulation No 607/2009 introduced the concept of “ holding ” ( azienda, exploitation, Betrieb ), where “terms referring to a holding”, according to article 57, remained unchanged, as article 54, in Regulation No 33/2019, were those listed in Annex XIII (now, Annex VI in Regulation No 33/2019), other than the indication of the name of the bottler, producer or vendor. Each Member State is allowed to claim specific regulations for a number of terms which were traditionally used in the wine sector to accompany the name of the estate, cantina, domaine or Weinkellerei 39 . 39 Among those, French terms are of course traditionally best known in the world of wine: these are Abbaye, Bastide, Campagne, Chapelle, Château, Clos, Commanderie, Cru, Domaine, Mas, Manoir, Mont, Monastère, Monopole, Moulin, Prieuré, Tour. German are maybe less known, but enjoy a long tradition too: Burg,
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